

Be a reporter, an authority, and a public servant when you write
If you listen, you can hear a very authoritarian tone in some types of technical documents. Manuals and instructions are often that way....


Let the people you interview help tell the story
Let the people you interview help tell the story Journalism history is full of stories about reporters who were relentless in their...


Engineers who influenced me
Dean Kamen is the engineer and inventor of the Segway, the two-wheeled transportation device for one person that became very popular upon...


Understand your audience
Most organizations that self publish their content are missing one critical element that traditional magazine publishers have: an...


Social Media certificate earned from Facebook
Bruce Wiebusch earned a Social Media Marketing certificate from Facebook. The class about social media covered most major social media...


Be open to reviews, edits, and even challenges to your content
As a young reporter on a magazine, I was taught that the feature stories and news reports I wrote were not to be shared with the...


Be fair and comprehensive when conducting research
I’m no Einstein. But I have read some of his writings about the importance of research. One of the pieces is a speech he gave at Max...


The trouble with language
The world of technology and engineering is best described by natural sciences. Physics. Chemistry. Biology. Those and other sciences all...


Manuals Important to Company Credibility
A poorly written manual can harm your reputation Manuals are important technical documents that often contain needed safety, health,...


Editors Help Writers Develop Content
Part of an editor’s job is to help other writers report stories in ways that are deeper, more appropriate, and hopefully more interesting...